One thought on “The Kellogg case

  1. Ben Gee December 6, 2013 / 2:05 pm

    Amazing! But Buffett never invested in Kellogg, he says he doesn’t understand what advantage cereal producers have. In the long run, competition should pressure Kellogg. Kellogg is certainly a big name however compared to Coca-Cola it is not implemented in the minds of people. A good imitation of frosted flakes could wreak havoc to the Kellogg.

    Amazing article, post more like it!

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